30 Jun Can the Media Industry be a Secure Career Option?
The world of work is constantly diversifying. Certain occupations and specialties that were not so in demand years ago, now have accelerated to change. As current industries are evolving and new ones are entering the domain, many occupations are undergoing a fundamental transformation.
Considering the current scenario (Post Pandemic), digitalization is playing an essential role in basic functioning across industries including the media sector.
In response to the challenges posed by COVID-19, consumers and their consumption behavior have drastically changed in the media and entertainment industries. Looking back over the past few months the online engagement has increased a great deal.
Growth of Indian Mass Media
Advancements in technology like AI and ML are helping companies predict consumer behavior and preferences. This has led to increased personalized and adaptive content. There is a window of opportunities now for businesses to proactively adapt to change.
India has always been the largest consumer market for entertainment & media companies. The scope of the Indian media and entertainment industry has the potential to grow up to $100 billion by 2030.
After the launch of affordable internet services by the Indian Telecom Industry, India’s mass media industry has risen notably within a short period. This has given rise to virtual events and concerts, online gaming, free entertainment subscriptions, blockbuster movies being released on streaming platforms, etc.
In-demand skills that will likely give an upper hand over others:
- Sound technological skills – Regardless of your role or industry, having a good level of technical skills is crucial for one’s professional growth.
- Business skills – such as strategic planning and operational planning: These business skills can benefit an organization’s vision, execution, and progress toward goals. Strategically planning and implementing strategies will surely help one become an asset for the organization he/she is working for.
- Soft skills – such as agile working and transdisciplinary thinking: Being agile, i.e., thinking on your feet, is a very important skill required to cope up with the fast-changing world that we live in. Additionally, transdisciplinary skills such as good listening skills, proactivity, thinking out of the box, etc. can help one stand out in the crowd.
Why should you choose DGMC to make your Career in the Mass Media Industry?
- Nurtures creative talent:
The Media and Entertainment industry exclusively nourishes innovation. This eminently creative industry nurtures creative talent and allows people interested in communication to combine their love for this industry with creativity and originality. This industry is offering jobs roles like the prosthetic artist, roto artist, storyboard artist, etc. which are completely based on creativity and ingenious thinking.
- Wide range of careers opportunities:
The Media and Entertainment industry is an umbrella sector for numerous exciting and potentially filled sub-sectors like films, television, music, publishing, radio, internet, advertising, and gaming. All of these areas have a fantastic space for growth and are ever-expanding. The jobs offered under each of these unique and technology-based sectors are of a wide variety. Being extensively technology and skill-based, these jobs are distinctly growth-oriented.
The job positions available in the media and entertainment industry are immensely flexible. The ‘gig’ concept; has particularly gained a lot of popularity in this industry. Furthermore, a lot of freelancers show interest in working in this sector. This industry is also seeing a lot of entrepreneurial activity.
- Highly technology-based:This industry runs hand in hand with technology. Every job or position in this sector, including primary positions like lighting technicians, has great technological interaction. This leaves people working in this industry with great opportunities to experience new and innovative technology. This constant interaction that one can have with technology is one of the biggest perks that the Media and Entertainment industry offers.
- Skill-based and futuristic opportunities:The media and entertainment industry is extensively skill-based. Ranging from the most primary to highly technical ones, every job role in this industry needs several exclusive skills. This innate need for skills in this industry has resulted in a lot of training opportunities that are being offered, both by the government and by external bodies.
Myths about Media Career
- Myth #1: Extroverts do well in media jobs!
- Myth #2: You don’t have to study much!
- Myth #3: There are limited opportunities in this field.
- Myth #4: You need to know media personnel.
Get rid of these myths and focus on the pros and cons of this industry.
Pros and Cons of Media Industry
You’re a Witness to History – Media professionals are more than bystanders to history. People involved in the media have to investigate, ask questions, and share information, which ultimately makes them part of the event.
You’ll Meet Important People – Here, the perk doesn’t just involve reporters or radio announcers who conduct interviews and write profiles. Even support staff have the chance to rub elbows with famous people.
It’s a Career Full of Surprises – You never know what a day will bring, everything single day or event is uncertain.
- You’ll See the World – Travel is a big component of this job, but the extent can depend on whether you’re working on a national, big city, or local stage. If nothing else, you’ll spend a fair bit of time behind the wheel. Those who love to be on the go, always looking for the next adventure, will have found their ideal niche here.
Public Perception – Many surveys and polls have indicated that the public doesn’t trust people who work in the media. The majority of the public has inculcated a perception that objectivity in reporting is dead and the news is full of bias.
- Personal Sacrifices – There might be low pay and long hours of work initially, and the industry is extremely competitive.
- A Changing World – Previously, the media careers could be categorized easily but now newspaper reporters are forced to shoot a video or post news on Facebook or Twitter. Traditional media companies are having to learn to build their brands on the internet, and even writers have to learn to create web-friendly headlines and make sure their content is designed for SEO.
Job Careers Opportunities
If you aspire to take admission in mass media program from DGMC, here are some of the career options that you can consider:
- Public Relations
- Social Media Marketing
- UI / UX Designer
This field provides various opportunities to hunt for things that intrigued people. It has tremendous scope, it’s just about getting the right guidance in this career and having the skills to achieve it. For the right career guidance and consultancy, contact DGMC now.