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[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_single_image image="1948" img_size="full" insomniacs_css_animation=""][vc_column_text] Writing for an advert is as challenging as it is interesting. You have to learn the fine art of balance; to let your creativity soar while staying within the limits set by the communication brief....

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_single_image image="1992" img_size="full" insomniacs_css_animation=""][vc_column_text] Propaganda is information that is not unbiased and is used mainly to stimulate an audience with a defined purpose, with certain facts and building perceptions. Propaganda is a modern Latin word, the gerundive form of...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_single_image image="1988" img_size="full" insomniacs_css_animation=""][vc_column_text] With age demographics in favour of India, India today stands at a point of innumerable opportunities in research and innovation. The education sector at the management level is going for a change in the curriculum...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_single_image image="1984" img_size="full" insomniacs_css_animation=""][vc_column_text] India is the land of cultural integration or cohesiveness that provides its people a sense of cultural belonging. Cultural convergence theory says that two cultures will be more and more alike as the interaction between them...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_single_image image="1980" img_size="full" insomniacs_css_animation=""][vc_column_text] WHAT IS HEARD, WHAT IS SPOKEN Media plays an important role in affecting the use and growth of language in a society. The language used in media content is like a mirror of the wider society...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_single_image image="1976" img_size="full" insomniacs_css_animation=""][vc_column_text] We all know nothing is impossible for God as they are the creators. Though technology was not available in those mythological times but God had its own divine power to make things happen as per...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_single_image image="1972" img_size="full" insomniacs_css_animation=""][vc_column_text] We all like to enjoy living in stability but when a person has two contradicting beliefs leading them to become distressed. This level of discomfort leads to cognitive dissonance .Here the individuals reacts and makes...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_single_image image="2014" img_size="full" insomniacs_css_animation=""][vc_column_text] The print medium in India is very much alive and thriving. This is despite the growth in television and Internet, and mobile phones and social media. Robin Jeffrey wrote about how the regional print media...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_single_image image="2008" img_size="full" insomniacs_css_animation=""][vc_column_text] New media is the front which has now been successfully able to penetrate every form of media. It is now the age of integrated content. Advertisers are now willing to push forward the boundaries of...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_single_image image="2004" img_size="full" insomniacs_css_animation=""][vc_column_text] This question comes with a set of repercussions to many today, who function online. Be it small entrepreneurs to massive companies who compete with each other in the market for attracting consumers present in the...