28 Apr Event Management – Emerging Career Field for the Future
India is one of the most culturally diverse countries in the world. It’s the Land of Festivals, Celebration, and in this home of festivals, there will always be a reason to celebrate and a reason to celebrate calls for event management!
The scope of event management as a career in India is immense as Events and festivities are the heart and soul of India. There are thousands of events held every year which are professionally managed. From corporate to cultural to social events, event management companies plan and organize events of all kinds.
If you’re looking for a career that’s full of creativity, variety and exciting opportunities then event management can be your dream career. Event management is one of the fastest-growing industries in India.
What is event management?
The application of project management to the creation and development of large scale events. It involves studying the brand, identifying the target audience, devising the event concept, planning the logistics, and coordinating the technical aspects before actually launching the event.
In Layman’s Language;
An event is a social gathering conducted with an intent to celebrate, educate, persuade, promote, or motivate.
Management is the art of getting things done by others for accomplishing a common goal.
Major categories of Events in Event Management
From virtual and corporate to fundraisers and festivals, there are multiple types of events. Here are some major categories of events:
- Cultural Events and Celebrations
- Arts and Entertainment Events
- Business and Trade Events
- Sports Events
- Educational and Scientific Events
- Political and State Events
Skills you required for a career in Event Management
When it comes to a career in the Event Management field the first requirement is a creative spark in one’s life. Though, some aspects will help you to go along in the industry:
- Great Communication Skills
- Passionate about it
- Calmness under pressure
- Excellent Public Relations
- Networking Skills
The future careers in Event Management:
As Event & Festivals are an integral part of India, there will always be plenty of jobs in this domain. You can also establish your own company post completion of your course.
Here are some professions you can strive to kick-start your career in this realm:
- Event Manager
- Marketing Manager
- Business Development Executive
- Event Accounts Manager
- Event Coordinator
- Wedding Planner
- Creative Conceptualizer
- Creative Director
- Public Relations Officer
- Event Executive
Top Media Colleges for Event Management
The bachelor’s, master’s degrees and
the diploma & post-graduate diploma, given above, are usually offered by the following Institutes:
- The National Academy of Event Management and Development (naemd.com)
- National Institute of Event Management (niemindia.com)
- Deviprasad Goenka Management College Of Media Studies (www.dgmc.org.in)
As festivals, events and conferences around the world continue to grow, so do the demands placed upon companies and communities. The 18 Months path-breaking Post Graduate Program of Event Management gives students the best hands-on training in planning and execution of events.
In addition to that, it offers critical education in brand building, marketing & communication. The PGP will also include 11 months of Industry based teaching-learning pedagogy, 01 month of Live Project and 06 months of internships.
Event Management Curriculum at DGMC covers –
- Event Planning
- Ideation and Costing
- Exhibitions and Trade Fairs
- Business Entrepreneurship
- Event Finance & Taxation
- Experiential Marketing
- Business Development
- Permission and Regulations
- Corporate Communication
- Intellectual Properties
- and more Complete Practical Experience.
In the Post Graduate Program of Event Management students would get a 3+ months of International Internship in Singapore to study under an international mentor and work with an International Event Management Company.
The Future Prospect of the Indian Event Management Industry
The expanse of event management is in trend and lucrative. India being the home to festivals this industry will always be in demand. A career in event management is never boring as Event managers are accountable for the design, organization, and coordination of conventions, festivals, conferences, corporate meetings, exhibitions, weddings, and any occasion that requires someone in total control to make the event a success.
In this profession, you have the choice of starting your own business, working for an event planning agency, or seeking in-house employment at a company working on its yearly calendar of events. Professionals in this field also get a chance to showcase their talent on an international level. A successful event manager can earn lakhs and crores. So, in this industry demand for creative and talented event managers will be never-ending.