16 Apr SCOPE OF PURSUING CAREER IN ADVERTISING AND BRANDING
SCOPE OF PURSUING CAREER IN ADVERTISING AND BRANDING
The future is here!
Yes, you heard us right. We are at the beginning of a new decade. The future is going to be like the present but more groundbreaking. Advertising is something that surrounds us from dawn to dust, surfing the web to watch television or flipping through pages of a newspaper. We are under the influence of the advertising and marketing industry.
Many small things have been made large by the right kind of advertising. – Mark Twain
It is a new dawn – a new day as technology and advertising continue to evolve, so will be our future. Earlier advertising & branding were portrayed as bringing products and services into the public consciousness, but now the picture has changed.
Currently, the giant brands of the world are increasing the advertising budget because they know that the future is gold and game-changing. The central question is not whether advertising will change or not, but is how radically it will do so.
Being in the 21st century we all are live examples of how advertising imprints in our minds & daily lives. You want an illustration now? Then, this is it –
‘Washing Powder Nirma, Washing powder Nirma,
Doodh si safedi, Nirma se aayii…’ (Remember?)
Advertising is the art of conveying a message of a product or service to the masses. It generally persuades people about commercial products, services and even draws attention towards social issues. Advertising is one of the essential departments of any industry as it ensures the company’s competitiveness in the realm.
The advertising industry is about firms that advertise, agencies that curate the commercials, media that leads the ads, and a multitude of people like copy editors, visualizers, brand managers, researchers, creative heads and graphic designers who take it the last mile to the customer or receiver.
In layman’s language, how does the advertising industry work?
A company that needs to advertise hires an advertising agency. The company summarises the agency on the brand, its symbolism, the ideals and values behind it, the target segments and so on. The agencies convert the ideas and needs of the company, to create the visuals, text, layouts and themes to communicate with the user. After consent from the client, the ads are broadcast, as per the planning done by the agency.
Currently, the Indian advertising industry is on a roll! It’s all set to provide skilled and quality employment to thousands of individuals in upcoming years.
What is branding?
Branding is a marketing process in which a company creates a name, symbol or design of its products or services; that is recognized as an image of a brand in consumer’s minds. It helps to identify a product and distinguish it from other products and services of its competitors. The brand name, logo, tagline, jingle, colour, graphics, packaging style, and more are all examples of Brand Elements.
Why is branding an essential element when it comes to advertising a brand?
It is crucial as it can change how people recognize your brand. It can encourage new business and increase brand awareness in the marketplace.
- Branding Gets Recognition
- Branding Increases Business Value
- Branding Generates New Customers
- Improves Employee Pride and Satisfaction
- Creates Trust within the Marketplace
- Branding Supports Advertising
The world is continuously changing, the technologies are advancing in a way it’s changing how people communicate and use goods or services. And so the advertising industry is a constantly unfolding world of creativity. A career in advertising and branding is an excellent fit for someone who is a creative soul and loves to communicate, curate, execute and grow within their professional lives.
To unleash your creative size here are some profession you can strive to kick-start your career-
- Social Media Manager
- Digital Marketing Analyst
- SEO Analyst
- Growth Marketer
- Chief Marketing Officer
- VP of Marketing
- Brand Manager (Consumer Packaged Goods)
- Marketing Manager
- Creative Director
- Film and Video Editor
- Content Writer/Blogger
- Graphic Designer
- Market Research Analyst
- User Acquisition Manager
- Consumer Behavior Specialist
- Product Developer
- Public Relations Coordinator
- Communications Manager
When it comes to a career in the advertising field the first requirement is a creative spark in one’s life. One should be creative and intellectual in any form be it in language, communication skills, drawing, innovative thinking, and so on.
Eligibility for post-graduation in advertising courses in any discipline would be a minimum of 50 per cent marks in graduation. Admission can also be based on an entrance exam and/or interview. Some institutes also offer graduate-level courses for students who have cleared class XII.
The Salary Outlook for a Career in Advertising:
The pay structure in the advertising and branding industry varies from one agency to another as the salary will depend on the agency’s turnover and size.
Salary is generally not a limitation for a suitable candidate in advertising. This will depend on the individual’s qualifications, creativity, and experience. You can get into an advertising agency at the lowest levels but with excellent work, you can move up the ladder. The pay gets heavier and heavier as the workload and level of experience rises.
The Global Prospect of the Indian Advertising Industry:
The global influencer of the Indian advertising industry is quite noticeable and well-appreciated in the world. Many Indian agencies are currently handling both international and national projects. It is primarily because the advertising industry offers a multitude of functions to its clients. The industry offers end-to-end services like client servicing, media buying, pre and post-campaign analysis, creative conceptualization, market research, marketing, PR services, and branding.
Keeping the note of the services, there is no looking back for the Indian advertising industry which is all set to gain accolades worldwide.