Specialized Post Graduate Programs

PGP Course

Post Graduate Program in IMAC (Integrated Marketing ,Advertising & Communication)

Program Overview

IMAC aims to acquaint students with the dynamic world of Advertising, Public Relations along with a comprehensive knowledge of Marketing (for Media) and its importance. The Program is a unique combination of theoretical and practical learning. In this intensive program the students get to learn the technicalities of the industry in the class, and also get an equal chance to put this learning into practice during the 3 month ​Capstone Project which form an integral part of the ​program​.

Curriculum

The curriculum’s focus is on Media Innovation and Entrepreneurship, Creativity & Campaign Planning, Reputation Management, Digital world & Metrics, Public Relations, Brand Positioning Tools, Consumer Behaviour, Brand ecology, Marketing analytics & CRM.

Specialisation

  • Advertising & Public Relations
  • Media Strategy

Duration

18 months

Post Graduate Program in Film Making

Program Overview

This particular Program is focused on the many components that together make possible film & Web Series. Producing, directing, production design, cinematography and screenwriting are among the most common topics of study for students enrolled in these programs. Coursework is designed to build technical skill and foster creative expression in each of these areas, and therefore the learning is often hands-on. 

Students may get a chance to produce documentaries, drama films, digital shorts or series for OTT Platforms / GEC on the quality and effectiveness of their work.

Curriculum

The curriculum’s focus is on Cultural Studies, History of Cinema, The art of Adaption – Theatre, Sensor board and Copyright, The craft of Film Analysis & Script Development, Visual Language and Mise- en- Scene, Crafting the film look with large Sensor – Art & Craft.

Specialisation

  • Creative
  • Technical

Duration

18 months

Post Graduate Program in Game Design & Management

Program Overview

Design is all around us. It shapes our experience with everything we use, interact with, or play. What makes those interactions fun, useful, or engaging? How can we design systems to allow users to get the most fun, the most enjoyment, the greatest payoff? How do we provide the best value for the user’s investment of time and energy? DGMC’S – Game Design & Management course has a strong foundation in information technology, design and creative thinking. This will give practical skills in games design development & Management. 

Curriculum

The curriculum’s focus is on Digital Art, Game Designing Lab, Advance Modelling & Texturing, Level Design for games, Character Design for Game, Web & e- Business, Studio Design & Project Management, Creative Thinking, Gaming Business.

Specialisation

  • Game Design
  • Game Management

Duration

18 months

Post Graduate in Sports Marketing & Management

Program Overview

The sporting industry in India has been growing by leaps and bounds ever since the inception of league-based competitions and their growing popularity. The past decade has been quite fruitful for the Indian sports scene. The emergence of multiple sporting leagues in different sports in India has opened up a world of possibilities and has widened the previously miniscule scope of activities. In addition to Indian athletes faring increasingly well in global sporting competitions, the sports industry has also seen a massive influx of professionals that work behind the scenes. 

Curriculum

The curriculum’s focus is on Sports Perspective Media Business, Business Statistics, Sponsorship, Partnership & Dynamic Ticket Pricing, Global Strategic Marketing – Licensing, Logos & Brand Management, Marketing Communication, Sports Nutrition and Health, Sports Tourism.

Specialisation

  • Sports Marketing
  • Sports Management

Duration

18 months

Post Graduate in Event Management

Program Overview

As festivals, events and conferences around the world continue to grow, so do the demands placed upon companies and communities. The field of Event Management applies project management skills to the planning and development of these events ensuring optimal outcomes for companies and clients alike. This Program  prepares students for the planning and execution of events, in addition to offering critical education in brand building, marketing & communication .

Curriculum

Event Planning, Ideation and costing, Exhibitions and Trade fairs, Business Entrepreneurship, Event Finance & Taxation, Activations, Experiential Marketing, Business Development, Permission and Regulations, corporate communication, Intellectual Properties.

Duration

18 months