Why should I do PGDM in Media and Communication?

Why should I do PGDM in Media and Communication?

What is PGDM? 

PGDM or Post Graduate Diploma in Management is a diploma course and not a degree. It is a professional qualification for future leaders looking to advance their skill sets in a particular field. PGDM courses aim to develop initiative, leadership and individual excellence needed for successful careers.

What is PGDM in Media & Mass Communication?

We talked about PGDM in a broader sense, so let’s narrow down our business to PGDM in Media and Mass Communication. What is PGDM in Media and Mass Communication? PGDM as we know now deals with imparting detailed learning and comprehension of their respective fields. Therefore, PGDM in Media and Mass Communication imparts knowledge about the intricacies, rules, objectives and benefits of demanding media and entertainment industry. 

Media and Entertainment is a fast-growing and ever-evolving industry that includes television, print, digital media, radio, films, live events, sports, out of home, and music. The 2-year course prepares students to become business managers and leaders with a Media and Entertainment edge. The course covers various aspects of general management and is additionally aligned with Media & Entertainment industry requirements.

This course has been acknowledged in the last few decades and has been marked as one of the emerging and most popular courses among leading companies. A survey stated, around 81% of the companies prefer to hire MBA graduates. The radical upsurge in MBA/PGDM graduates hired by leading companies makes it one of the most sought-after programs.

Why should you do PGDM in Media & Mass Communication?

One of the most important determinants to consider during your academic life is why are you looking to pursue a PGDM course, in the first place. Have you just earned your undergraduate’s degree and now you are anticipating to do a PGDM Course? And if that’s the case, what are your interested fields? Business and Management? Finance? Or Media and Mass Communication? 

If you have deciphered your scrutiny and enthusiasm to pursue a further degree and a career in Media and Mass Communication, then the further study is going to be gripping and riveting for you. Let’s get back to the dawn of this topic, shall we? Why should you do PGDM in Media and Mass Communication? The answer to it is, “To be delivered as a skilled master of the respective specialization one has opted for in a B-School of Media and Mass Communication” which will help them during the placement phase by being the priority choices of leading companies. 

Before enrolling in any school/college/organization one should perform a 360 degree research on the platform they’re looking for or taking into consideration. Let us

AICTE approved

AICTE (All India Council for Technical Education) is the statutory body that provides a coordinated effort for development and planning of technical education in India. It is primarily the accrediting authority for institutions, including schools and colleges giving diplomas, undergraduate and postgraduate education. 

Apart from the accreditation, AICTE also has a major involvement in training, research and development of technical education in the country, which includes a variety of study areas like commerce and industry trade, science and engineering, medicine and healthcare, arts, environment, architecture, vocational studies, management, hospitality, food science and many more.

Why is it important to see if the college is AICTE approved? As we mentioned earlier, AICTE has a major involvement in training, research and development of technical education in the country, it ensures that only the quality education is imparted and offered to the students studying there. 

Our own college DGMC Deviprasad Goenka Management College in Media and Mass Communication is certified and accredited by AICTE with courses like PGDM in Media and Mass Communication, BA in Multimedia & Mass Communication and many more. To know about the other courses that we offer, click here.


PGDM courses are outlined in such a method that they are industry-centric when compared to the structure of MBA courses. When you enrol for a PGDM course, you have the liberty to specialize in areas of your interest. And it is important to know the fact that the stream that you are willing to do PGDM in has specializations, which will serve and cover your areas of curiosity and learning in one particular field. 

For instance, if you choose Finance as your area of specialization, you get to choose Marketing/Project Management/IT as minor specialization in the second year, which broadens the scope, giving you better options during placement. Since our concern, for now, is PGDM in Media and Mass Communication let us talk about one of the leading colleges in Media and Mass Communication which is DGMC

DGMC specifically in PGDM in Media and Mass Communication offers three main specializations, those are:

  • Branding and Advertising
  • Media and Entertainment 
  • Sports Marketing and Management


To know more about the specializations and career outcomes from the above mentioned, check our blog on Career Outcomes of PGDM in Media and Communication

We will be a little selfish here to ask two and a half minutes of yours to show you what DGMC looks like showcasing a tiny glimpse of our college, welcoming you to our college. Click ME!

Lucrative Placement Opportunities

When a student joins a college or prepares to get admitted for a PGDM or MBA, the first and foremost thought/dream/question in his mind that pops up is, ‘Where will I get a job after I leave this institution?’ ‘Which will be the companies that will hire us presenting placement opportunities?’ ‘Will I be able to get a job role that serves my area of interest?’ ‘Will the package that I will get will be sufficient for me and my expectations?’ ‘How will be the work culture there?’ 

So these are certain questions that arise in the mind of a postgraduate student. And in a diverse and ever-changing industry like Media and Communication, a student may expect a culture which is friendly yet contributes to their growth. Reasons, why one should go for PGDM, from a perspective of getting lucrative placement opportunities, are PGDM curriculum covers practical exposure to industries through organizational study, internships and on-job projects that help students to build their corporate network which even helps them to fetch PPOs (Pre Placement offers). 

DGMC likes to focus on the fact that placement opportunities play a vital role in a student’s life and therefore, we have various placement modules which are 

  • Capstone Project with Internship
  • Corporate Internship
  • Final Placements

    The Capstone Project is a blend of both, internship as well as an industry immersion project with the opportunity to integrate and utilise previous learning (academic and field) through creation and implementation of a project independently or with the organization that they work in, to demonstrate the knowledge and skills that they have acquired during their PGDM program. A PGDM student has the privilege of undergoing institution-sponsored management internships.

The media and communication industry requires professionals who understand production as well as know-how to work on the spreadsheets – managerial talent who can plan and execute. It is designed to meet the learning needs and interests of the students, as well as contribute to the organization where the student works/interns. The Capstone Project may build upon previous coursework that is applied to the organization and/or may build upon a project already initiated at the organization. 

–    Corporate Internship, on the other hand, is a module which offers an internship of 90 days which is divided into 30 days of interning for an NGO “Non-Profit Organization” and the rest 60 days are devoted to interning for the industry. This module teaches and helps the students in understanding and ensuring that they are sensitized towards society and its needs. While the industry provides an exposure that helps them to get a better knowledge of the career opportunities as well as their readiness to be grasped as prospective employees in the industry and their knowledge on the practical applicability of the subject. It also helps the students to understand and narrow down their areas of interest and hence it clarifies the choice of specialization subjects for the next academic year for them. 

–     Then comes our ‘Final Placements’. All the reputed institutions offering PGDM courses including DGMC employ distinguished faculty members having academic as well as corporate experience. These highly qualified teachers take it upon themselves to mentor their wards to shape them into outstanding individuals with detailed information and learning along with pouring excellence in their skill sets. 

Certified and huge institutions offering PGDM courses make sure that their wards are hired by no one but the best companies only. For example, in DGMC the companies that offer placements are ALT Balaji, BBC Production, Eggfirst, Balaji Productions and many more. To know more about the placement from the companies in DGMC click here. 

These are some basic requirements a b-school of media and communication must meet. Hoping that the data was helpful to you. 

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